We’re Mighty Citizen
For over 25 years, we’ve helped associations like yours connect the dots to new members and stronger member satisfaction through strategic thinking, engaging creative, and digital transformation. We’ve helped deliver frictionless online experiences and develop compelling, clear messaging that makes a strong case for the value of association membership.
Here’s What We’ve Seen Lately With Associations Clients
- Outdated Brand That Doesn’t Excite the Next Generation
If you haven’t refreshed your brand in the last 3-5 years, you won’t make the leap to Millennial and Gen Z members. And you shouldn’t attempt a refresh without audience research.
A cohesive technology stack correlates with a 52% boost in self-reported marketing effectiveness. Update and unify your technology to improve membership numbers. - Fragmented Technology
In our annual marketing benchmark report, 40% of associations said their technology systems were poorly integrated.
Associations that make marketing decisions based on research-backed audience personas and journeys see a 24% boost in self-reported marketing effectiveness.
We Can Help
Your challenges are our daily rhythm. We’ve helped associations launch new websites, map out clear member journeys, streamline content production, and position their brands in an increasingly competitive landscape. Our work helps unify your member recruitment and retention marketing across every department.
See How We Helped These Associations
- American Association of Veterinary State Boards
It’s difficult to make a regulatory association compelling. Read how we helped sharpen the value of this veterinary association and its service offerings. - American Psychiatric Association
See how we helped APA with a research-backed strategy that successfully engaged younger doctors, resulting in a 14% increase in early-career membership.
“From the start of the website redesign project and all the way through, we got white-glove service from the Mighty Citizen team. Success starts with exceptional project management and creative direction. A true team focus fueled a best-in-class final product.”
- American Orthopaedic Society for Sports Medicine (AOSSM)
Through a multi-year digital transformation and a complete redesign of sportsmed.org, we helped AOSSM elevate their brand prestige and streamline their global digital presence to better serve the world’s premier sports medicine professionals. See how.
